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Trade Partnership: Bourne Community Champs	Broadcast Pitching: This Morning	Thought Leadership: Dubai Tourism	Press Office: Columbia Beach Resort

Case Studies - Bourne leisure community champs

Objective: Highlight Bourne Leisure’s position as one of the most agent friendly tour operators in the business, whilst showcasing the company’s extensive CSR programme, which supports not just local agents, but local communities and their businesses.

How we did it: We secured support from key trade title Travel Weekly to launch an initiative that recognises the agent that works best within, supports and gives the most back to their local community. We launched the award on stage at the AAAs and followed this up in print with a double page spread during the same week. Agents submitted an overview of the work they do within their community and a winner was chosen by an independent judging panel of Bourne Leisure and Travel Weekly representatives. The winning agent was rewarded with assistance and investment from Bourne Leisure, who physically helped with the chosen charity work during a dedicated day. The results of the Community Champs day are documented in an image led DPS feature. Participating agents were also hosted at the AAAs with a video of the charity day shown on stage to all.

Results: The Community Champs initiative is now in its fifth year and is going from strength to strength. The supporting print and online exposure has an advertising value of £26,000 and the social media activity reached more than 100,000 on Facebook and Twitter. Our content is also included within the travelweekly.co.uk e-newsletter and post event video content is shown at the agent led AAAs event to a room full of agents and key industry figures.

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